Self Portrait for a long time has been my favourite fashion brand. Not only are the designs so uniquely beautiful, I love the fact that they have such an iconic look defining them, yet they manage to create different collections each season whilst still remaining true to their identity.
Another thing that really draws me to their brand is their clever use of pricing, a huge factor involved when buying an item of clothing. Self portrait have cleverly found a balance which ensures that they reach almost all sectors of the market. For example the average price of a dress is around £250, now I know that at that price it won't be for everyday wear. However, I feel that in most cases it is a perfectly reasonable price to pay for a prom/formal or a graduate ball for instance. So automatically they appeal to a lower market sector as a luxury item.
A step up from this are the celebrates within our country, such as Chloe Lewis (reality star), Mollie King (singer) and Laura Whitmore (tv presenter) all of whom are well known throughout the UK and potentially over seas, but are not defined as A - Listers such as Holland Roden, Reese Witherspoon and Maisie Williams. who are all known globally.
What I feel is really clever is that Self Portrait have been able to branch into all of these sectors with ease, and by having both branches of the celebrity world wearing their garments it creates a trickle down effect, enticing the public into buying their clothes.
You can literally buy something that has been worn by your idol, and I believe that this is an extremely smart pricing and promotional choice as a brand.
As you can see in the following images different status celebrates can be seen wearing the same dress at completely different occasions; for example, Maisie Williams is wearing 'Self Portrait' and the 'Screen Actors Guild Awards' and then Nadia Forde is wearing exactly the same dress at her launch party. Too very different social events.
You can literally buy something that has been worn by your idol, and I believe that this is an extremely smart pricing and promotional choice as a brand.
As you can see in the following images different status celebrates can be seen wearing the same dress at completely different occasions; for example, Maisie Williams is wearing 'Self Portrait' and the 'Screen Actors Guild Awards' and then Nadia Forde is wearing exactly the same dress at her launch party. Too very different social events.
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| Maisie Williams & Nadia Forde |

















